Kiwi seafood brand Sealord lives for the sea in new campaign via Saatchi & Saatchi New Zealand
October 10 2012, 8:17 am | | 8 Comments
Sealord and New Zealand’s love and connection with the sea is highlighted this week in a new Saatchi & Saatchi New Zealand campaign for the number one seafood brand.
“We Live for the Sea” sees some of the 1100 Sealord workers, the majority of whom are employed at the company’s Nelson headquarters, share Sealord’s rich history and its deep connections to the sea and the Nelson region.
8 Comments
But all your TUNA is imported from Thailand.
hmmm all this says to me is that sealord has very large boats that rape and pillage the ocean – nice one Saatchi
It would be awesome if Sealord backed The Last Ocean fight to protect the Ross Sea. Unfortunately NZ condones fishing in the Ross Sea however a US attempt to make Antarctic waters a reserve needs NZ to make a stand. A pretty good cause for a brand to drive since apparantly it’s what it believes in. Let’s see if it does.
Its awkward, no flow, no chemistry, needs a re-edit, fail.
boring. seriously.
enough with the man standing against wall telling us he’s a character!!
not another composed frame..
Seems smart for good brands to advocate respect for the source of their business and their people. Well done.
sucks.
Only an idiot who smells his own planner farts would paint a rape-and-pillage brand like Sealord as being environmentally sound. Two words: Face. Book.