Freedom Furniture New Zealand appoints bcg2 and Mediacom to handle account and brand with its lead Australian agency J&C Advertising

October 17 2012, 1:26 pm | BY Lynchy | No Comments

freedom.jpgbcg2 & Mediacom have been awarded the Freedom New Zealand account from incumbents M&C Saatchi Sydney/Auckland and Carat without a pitch. Moving forward, bcg2 & Mediacom will work closely with Freedom’s lead Australian agency J&C Advertising.

Freedom has had a presence in New Zealand’s furniture & homewares retail market since 1981 and is part of Steinhoff International, overseen by Steinhoff Asia Pacific Holdings Limited PTY. The New Zealand realignment is part of a wider strategic review of the business that includes all aspects of the current communications mix, channel planning, product range, consumers’ needs and future expectations of the Freedom brand. 

 

Says Jeff Karger head of marketing Australia & NZ discount and emerging retail: “Freedom is an iconic player in the New Zealand retail environment. We saw immediate synergies between our business model and the integrated approach shown by bcg2 & Mediacom. The Steinhoff Group has unprecedented access to international product that no-one else is offering in New Zealand, so we’re excited about the next stage in the evolution of Freedom’s brand. We see opportunities not only to enhance and grow Freedom’s role as a leader in New Zealand’s furniture & home wares market, but also as a benchmark brand reflecting the best aspects of New Zealand’s lifestyle.”