New Zealand Army offers diverse range of trades and opportunities in new campaign via Saatchi’s
October 18 2012, 10:10 am | | 6 Comments
There is a diverse range of trades and opportunities within the New Zealand Army especially for young graduates and skilled civilian workers.
The latest campaign for the New Zealand Army was designed by Saatchi & Saatchi New Zealand to build awareness of this fact and recruit for these unfilled posts.

6 Comments
Amazing how a couple of wrong decisions can ruin a campaign.
how long has it been since brad & slade wrote these – 2 years? 3?
Long before a couple of those credited ever set foot in Saatchi’s anyway.
but maybe they added the redundant headline. well done!
Really nice print idea.
I have no idea of the history alluded to in the posts above, but I agree the (first) headline is redundant and weak. Doesn’t ruin the idea though. Nice job.
oh i get it. that’s amazing guys – keep it up. so clever. brilliant. what ARE you guys on to come up with that stuff? crazy.
wtf?
I can join the army and use a stapler? That’s compelling.