DDB only New Zealand agency to make APG Awards shortlist for Steinlager and Volkswagen
DDB NZ is paying homage to its planning team today as David McIndoe and Rupert Price are named Account Planning Group (APG) Awards finalists for their work on Steinlager ‘We believe’ and Volkswagen ‘Amarok’ respectively.
The APG awards celebrate those planners who have contributed to the success of creative ideas that truly propel a brand. Of the 74 case studies put forward for the prestigious awards, 29 have made it to the shortlist stage and a second round of judging, battling it out for the Grand Prix and category prizes.
Sandy Moore, DDB New Zealand Group CEO, is thrilled with the tribute to DDB’s planning team.
Says Moore: “I’d hardly recovered from our Effies success when this fantastic news rolled in. Our planning team is the driving force behind our campaigns’ success and the resulting victory for our clients. It’s great when their tireless work is recognised.”
Says Justin Mowday, DDB MD: “It’s a combination of our planners’ finely-tuned strategic-thinking skills and our clients’ willingness to take a risk with their brand that has us in this enviable position. The APG Awards recognise thorough and rigorous strategic thinking for our clients so we’re pleased to be shortlisted, now let’s hope we bring home some metal on the night!”
The second round of judging on October 29 requires finalists to present their work to the judges, in person, in Sydney. The APG awards follow on October 31.
5 Comments
Goodonya Dmac.
Rupert wasnt even at DDB when Amarok was made so how can he be credited with the strategic insight that led to that campaign?
Great work DMC. And that’s just your hair.
DDB only New Zealand agency to enter APG Awards. Makes shortlist for Steinlager and Volkswagen.
‘Present your work to the judges’ then have the final awards 2 days later. This is a. Genius way to fill seats at an awards show. Genius.