Colenso BBDO snares ex-Tribal DDB MD Greg Forsyth for new digital business director role

Colenso BBDO has appointed Greg Forsyth, ex-Tribal DDB managing director to the new role of digital business director.

The agency and Forsyth are already well acquainted – he has been working with the agency over the past six months and was Aim Proximity’s digital services director from 2001 to 2005.

Says Nick Garrett, Colenso BBDO managing director: “We are over the moon with Greg coming back on board and adding further weight to our already strong digital team.

“Interactive thinking is at the heart of all our best work and being able to add more value strategically in the comms and business space for our client partners will make a big difference and Greg is the right man to drive this. We are always looking for opportunities to invest in developing our digital offering further so we can remain one step ahead of the competition, and Greg will build our expertise and capabilities in this field.

“Greg was perfect for the position. Not only is he a world-class digital strategist, he’s also a familiar face to many of our staff and he’s fitting in well.”

Forsyth has been in the advertising industry for more than 20 years and has worked for brands such as Air NZ, BNZ, Telecom, Fonterra, Frucor and Sky Television.

He will be tasked with building Colenso’s digital strategy team and developing new long-term structures around the agency’s digital creative work.

Says Forsyth: “I’m very excited to be working with a truly integrated agency that’s continually reinventing itself to deliver leading through-the-line campaigns. Colenso is a great example of a new generation agency with remarkable digital output while also shaping itself for the needs of the market and I look forward to adding further strategic rigour.”

Says Aaron Turk, head of digital creative Colenso BBDO: “We are extremely proud of the digital work that we produce, and are continually striving to raise the bar. Greg brings a wealth of knowledge and a new strategic direction to the team, which will help us generate further great outcomes for clients.”