Hallenstein Brothers launches summer season range with exclusive 1960’s cocktail party hosted by Playmates via Publicis Mojo New Zealand
Hallenstein Brothers is launching its summer range with an exclusive cocktail party inspired by the golden era of the suit: the 1960’s.
Says Glenn Hunter, general manager, Hallenstein Brothers: “The most talked about parties of that era were attended by glamorous Playmates. So we’re delighted to announce that three of today’s most beautiful Playmates will be flying in from America to host our event this November.”
Hallenstein Brothers confirmed today that Tiffany Toth, Miss September 2011, Jessa Hinton (pictured) Miss July 2011 and Heather Knox, Miss January 2012 will be the hosts of an exclusive event on November 13, 2012.
News of the pending arrival of the Playmates sent the social media and media outlets alight
last week.
Says Hunter: “The response was fantastic. We knew that the conversation with our customers was going to be huge, but we’re delighted that the reaction has exceeded our expectations.”
While in New Zealand the Playmates will launch Hallenstein Brothers summer campaign. The aim of the campaign is to highlight how far New Zealand men have come, lifting the stakes in their dress sense and style.
During their visit the Playmates will attend a series of media engagements. The highlight of the week will be the exclusive cocktail party which will be attended by just 150 specially invited guests.
Continues Hunter: “A select group of our customers will be invited to join us at the event. We’ll be announcing more details soon.”
Hallenstein Brothers has also released two web films to demonstrate how people treat you differently when sporting a Hallenstein suit.
NB: A Hallenstein Brothers Production/This event is not sponsored by Playboy.
Hallensteins Brothers :
Glenn Hunter General Manager
Scott Best National Visual Merchandising Manager
Kerry Lila National Retail Manager
Publicis Mojo NZ:
Lachlan McPherson Executive Creative Director
Guy Denniston Creative Director
Mikhail Gherman Creative Director
Kay Boyle Managing Partner
Kath Purchase Account Director
Kylie Penman Studio Production Manager
Liz Garneau Agency Producer
Alexis Morand – Designer
Waitemata Films
Paolo Rotondo Director
Fraser Brown Producer
Nathan Pickles Editor
ENVY Studios:
Samantha Jukes Post Producer
Susan Bridges Online Artist
Sam Scott Compositor
Vedat Kiyici Sound Designer
Chris Cox & Lewis McCallum Original Music
The Brothers:
Tom Furniss
Cam Neate
Tama Jarman
7 Comments
Garbage. Just when Hallenstein’s was in danger of looking cool. Shame on all.
Hallensteins or any other NZ volume apparel retailer are not perceived to be cool despite years of advertising agencies and their clients trying to convince consumers otherwise. There’s no real style or value there.
Yeah but they were looking alright with the suit / slut spot and the mexicano thing-this is just cheap shite aye?
( . ) ( . )
A tad tacky
TITS AND TWO ARSES FROM MOJO
The patriarchal mentality is still very much alive and well. So what of the non-heterosexual male market ? this campaign obviously assumes that all buyers for this particular male market are all heterosexuals. Backwards – yes perhaps Hallensteins should stay in the 1960s – that era suits their present day mentality – it figures. I will now strongly recommend my teenage daughters DO NOT buy from Glassons. I will promote this strong message to all of their friends, and our larger extended family of young teenage girls. Quite simple really.