Mammoth Modern Insulation launches new brand and retail campaign via Sugar&Partners
Mammoth Modern Insulation has introduced a new brand and retail campaign via Sugar&Partners.
As well as keeping homes warmer, the campaign reveals that this is modern isolation – made from polyester fibers that are safe and easy to handle.
The spots also demonstrate how Mammoth’s flexibility means it can be installed in roofs, ceiling and under floors, which is unique.
Drawing on the worldwide ‘Cat Memes’ phenomenon, a 45″ TVC introduces a warmth-loving cat that prefers Mammoth to humans. The result is a self-satisfied cat who prefers to call himself Prince Nikolai Stroganov III.
Like all ‘Cat Memes’ – viewers can hear/read his inner thoughts – and here we discover he abhors the cold and sees his owners as mere servants – only tolerated in order to ensure the uninterrupted nature of his warm and cozy lifestyle.
Client: Mammoth™ – Modern Insulation.
Murray Durbin – General Manager
Tony Snushall – Managing Director
Kirsty Hughes – Marketing Communications Manager
Agency: Sugar&Partners
Creative Partners: Damon O’Leary & Dave Nash
Creatives: Daniel Nelson & Genevieve Chunn
Head of Content: Wictoria Markula
Managing Director: Sonya Berrigan
Group Account Director: Jamie McLean
Senior Account Manager: Campbell McLean
Production Company: Thick As Thieves
Director: Leo Woodhead
Executive Producer: Nik Beachman
Producer: Rebekah Kelly
DOP – Ari Wegner
Editor – Michael Lonsdale
Offline/Online Post Production- Blockhead
Audio Post Production – Liquid Studios
Sound Engineer – Craig Matuschka
Animal Trainer – Caroline Girdlestone
Nikolai the Cat – Koko
22 Comments
Terrible. Just awful.
Woodhead’s gone off the boil.
Oh. Good. GOD.
These are REALLY bad….what the hell happened?
The original was much better. What a shame.
http://www.youtube.com/watch?v=Q34z5dCmC4M
LOL
Cause I liked them
Shameless.
These are funny……an obvious rip but who cares?
Cat humour like this and Corolla is so meow…..but people like it…
Fuckin’ funny. Good use of a cat bum-lick
They’re good. I like these spots. Speshly the 15’s.
What is wrong with you people. How can a cat who talks like a Russian called Nikolai not be funny?
I haz approve these.
Theze iz funny.
haterz, get back to your banner ads.
no more catvertising please
You should get some portion of a refund on the ‘concept fee’ if you were charged one – this is a bloody rip-off!
I’ve never loved you
What a rip off! Unbelievable.shame on you Sugar, shame on you.
This is the least funny cat post Ben has made today.
*disclaimer – I have not actually watched the link, I’m still trying to work out why there is no writing on the cat picture.
Ok, I’ve seen them now. And I can haz laff! Nice, especially because they are short and still funny. Fuck those media bastards and theIr client whooring 15’s.
Do agencies have fulltimers who scan YouTube all day?
I still like the campaign though.
I love these ads.