Director Rob ‘Whitey’ McConnaughy partners with The Sweet Shop for global representation

The Sweet Shop has announced the addition of Rob “Whitey” McConnaughy to their roster of global talent. The Portland-based director comes with an impressive resume of original, forward thinking content that combines skills across multiple genres. His work, both on television and the web, has garnered worldwide attention for its clever concepts and skillful execution.

A storyteller at his core, McConnaughy’s strength lies in his ability to communicate fully developed comedic ideas with a masterful efficiency. By coupling a clean, intimate style with dynamic on-screen performances McConnaughy has been able to create pieces that are regularly hailed as instant classics upon release. From his newest viral stunt with rock n roll legends ZZ Top to his famous Nike “Hyperdunks” campaign featuring Kobe Bryant jumping over a speeding Aston Martin was a viral sensation that remains one the strongest examples of breakthrough web marketing.

Says McConnaughy: “I’m excited about being a part of a team that works in a wide variety of genres, mediums and styles.

“The Sweet Shop is a company that is loose on its feet and can adapt quickly as the industry changes. I’m looking forward to working with creatives that won’t just follow the curve but instead want to make their own cooler, totally kick ass curve.”

An accomplished athlete, McConnaughy got his start making snowboarding films at the age of twenty-one with a secondhand Super 8 camera. From there he went on to direct countless snowboard and skate films and later on helped create the mega-hit “Jackass” films for MTV before transitioning into mainstream music video and commercial work.

Says Fiona King, executive producer: “Whitey is an excellent storyteller. His approach to comedy is all his own and, moreover, it’s sheer fun. His love of craft comes through in spades.”

Says Paul Prince, The Sweet Shop’s CEO/founding partner: “Whitey brings an authentic edge to his work that is instantly recognizable to its audience. This signature blend of comedic and cool is right at home at The Sweet Shop.”

McConnaughy’s signing is yet another indicator of The Sweet Shop’s ongoing commitment to growing talent with a unique style and vision across the industry.