Sunday Star-Times on a subscription drive with new campaign launched tonight via .99 Auckland

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Screen shot 2012-11-15 at 6.23.11 PM.jpgTonight a new TVC for the Sunday Star-Times launched during the 6pm news on TV3. This is the first TVC from .99 since the agency was appointed to the Sunday Star-Times business in July this year.

The spot celebrates the great content the Star-Times delivers to its readers that lets them make the most of their Sunday.

In this first version four of the Star-Times’ well known columnists are highlighted: Rod Oram, Lynda Hallinan, Richard Boock and Simon Cunliffe.

The plan is to feature other columnists in future versions, continually reminding readers about the great content provided.