Fuse appoints ex-ACP Media event manager Ana Christmas account director of activation role

January 30 2013, 1:02 pm | BY Lynchy | No Comments

2fff44a.jpgFuse has announced the appointment of ex-ACP Media event manager, Ana Christmas (left), in the role of account director of activation.

 

Christmas has hit the ground running; working with a significant portfolio of clients’ brands, including PlayStation, Frucor, Heinz Wattie’s, Roadshow and Schwarzkopf. Her team is responsible for in-store activations, event management, radio promotions, brand and media launches.

Her ACP role entailed managing events and sponsorship activations, including The Shopping Channel Launch with Eva Longoria, 30 Days of Fashion & Beauty events and the prestigious Metro Restaurant of the Year Gala 2012.

Says Christmas: “I’m excited to be able to collaboratively work with such a talented, forward- thinking team to bring our clients’ brands to life. There are so many dynamic ways we can “FUSE” together to create experiences for consumers and gain brand recognition and loyalty for our clients.”

 

Says Jason Willis, general manager Fuse: “Ana’s extensive event management experience and impressive CV working across a wide range of projects, made her the perfect candidate for this role. She is a fantastic addition to the team and will play a crucial role in continuing to build our Activation and Experiential offering.”

 

Christmas also brings additional creative strengths to the Fuse team, with experience in Music and Events PR, editorial and project management skills. She is also the newest vocalist for The Chased, the talented agency band.