L’Oreal NZ asks “how far would you go?” in new campaign for Revitalift Laser X3 via Bullseye

In an integrated campaign, L’Oreal New Zealand has this week launched a website

howfar.co.nz for its new anti-aging skincare range – Revitalift Laser X3 via digital agency Bullseye Digital, word of mouth marketing agency Soup and 90 Seconds TV who filmed the video content.

The website asks New Zealand women how far they would go for younger-looking skin.

Howfar.co.nz features interactive content as well as mobile responsive design and has been soft launched to 700 targeted Soup influencers prior to this week, when it publicly launched via TVC and outdoor media. The Soup influencers are part of a launch team, creating content for the website by taking part in a 30-day trial and sharing their product feedback on the website’s dedicated community forum.

Says Claire Stewart, Bullseye Digital (NZ)’s business director for NZ: “This campaign is a

great example of bringing specialist agencies together to deliver a fully integrated solution,

unique to L’Oreal.”

Says Gaelle Calves, group brand manager L’Oreal Paris: “This new innovation in skincare

has been independently tested and found to be the first anti-aging skincare routine to

challenge a laser session.”