Asahi Super Dry uses forward thinking to launch the Future Clock via Barnes Catmur & Friends
March 19 2013, 1:21 pm | | 12 Comments
Asahi Super Dry was the first ever dry beer, brewed using the revolutionary Karakuchi process in 1987. In celebration of this forward thinking Barnes, Catmur & Friends has created the Asahi Future Clock.
The clock is always One Day, One Hour, One Minute and One Second ahead. Patrons of local bars have been kept on their toes.
Executive Creative Directors/Managing Partners: Paul Catmur and Daniel Barnes
Head of Art: Crispin Schuberth
Creative Team: Brad Stratton and Steve McCabe
Group Account Director: Luke Farmer
Account Manager: Nick Gallagher
Sr. Account Manager: Meredith Maclean
12 Comments
Well that’s annoying …… some confusion with no payoff
utter shit.
man – this is just rubbish
But imagine how cool it WOULD be if Japan wasn’t twelve or so hours behind Auckland?
I’m a little confused. What’s the point? Does that mean it is always closing time?
OMG YOU GUYS WHO THOUGHT OF THIS ARE SO CREATIVE
I’m sorry, I don’t get it.
that idea is so far up it’s on clock
Better BB without the clock?
Oh fuck that’s fucked
Yep.
Nice line.
Yes. We have been kept on our toes. Mainly utter confusion by the stupidity of this ad.