String Theory’s ‘Metamorphosis’ for Good Books scores Writing for Advertising D&AD Nomination
String Theory’s ‘Metamorphosis’ for Good Books scored one of five Nominations in the Writing for Advertising category, part of the 51st annual D&AD judging event taking place this week at London’s Olympia Exhibition Centre.
McCann Melbourne’s brilliant ‘Dumb ways to Die’ campaign for Metro Trains continues to clean up at D&AD, also scoring a Nomination.
Nominations in the category went to:
· Metamorphosis by String Theory for Good Books
· Dumb Ways to Die by McCann Melbourne for Metro Trains
· Thanks For The Warm Up by 4creative for Channel4,
· Sensories by Bartle Bogle Hegarty for Axe
· Three Little Pigs by Bartle Bogle Hegarty for The Guardian
There were a further 16 campaigns that were awarded In-Book status by the jury for the Writing for Advertising category.
The In-Book work, which will appear in the 51st D&AD Annual:
· The Stand Up Kid by Dare London for Time to Change Mental Health
· The Wine List by Colenso BBDO for DB Breweries
· Buyral by John St.
· Museum of Childhood by AMV BBDO for Museum of Childhood,
· Ynywyh Twitter Campaign by AMV BBDO for Masterfoods
· In Court/On Court by DraftFCB London for Sported
· Indispensable Paper by King James Cape Town for Independent Newspapers, Cape Argus
· Musée de la Grande Guerre by DDB Paris for Musée de la Grande Guerre
· Chav Tranquilizer by Crispin Porter + Bogusky London for Christian Woolfenden
· The Name by Wieden+Kennedy New York for ESPN
· Butterfly by Leo Burnett Melbourne for Diageo Australia
· Catfish by Leo Burnett Melbourne for Diageo Australia
· Just Don’t F*** It Up by 4creative for Channel 4
· Untouchable Covers by Leo Burnett London for Lurzer’s Archive
· Writer’s Room by DDB Worldwide (New York) for NY Lottery
· Work for Will by BBDO Atlanta for AT&T
Entrants will have to wait until the award ceremony on 12 June to find out whether they have been awarded a coveted Yellow Pencil.