New Zealand ranked #7 in the world at 2013 D&AD Awards with 4 Nominations and 11 In-Book

April 23 2013, 12:19 am | BY Lynchy | No Comments

yellow_pencils.jpgFour nominations for New Zealand campaigns were amongst 15 awards scooped by the country’s agencies at the 51st D&AD Awards which were judged by over 200 of the world’s leading advertising and design creatives.

 

Brand identity, film, radio and TV campaigns were all recognised with Nomination honours and are now in contention to win a coveted Yellow Pencil:

· Silo Theatre Identity by Alt Group (Branding Schemes/Small Business)

· Donation Glasses by Colenso BBDO for Mars NZ, Pedigree Adoption Drive (Direct Response/TV & Cinema Advertising)

· Call Girl by DraftFCB for Prime Television (Radio Advertising over 30 seconds)

· Metamorphosis by String Theory for Good Books (Writing for Film Advertising)

Across the awards, Colenso BBDO led the way with five In-Book and one Nomination , while DraftFCB garnered one Nomination and four In-Book.

 

In total there were 614 D&AD In-book and Nomination awards given to work in this year’s Awards. Globally, at this stage (before Yellow Pencils have been awarded, which takes place in June), McCann Erickson Melbourne leads the pack with its work for Metro Trains (“Dumb Ways to Die”) scooping 14 In-book and Nomination plaudits. There was a crop of awards too for R/GA’s Nike+ FuelBand, which took 7 awards and 4Creative’s “Meet the Superhumans”, The Martin Agency’s “Clouds Over Cuba” for The JFK Presidential Library & Museum, each of which got six awards from the juries.

 

Says Tim Lindsay, Chief Executive of D&AD: “New Zealand’s creatives have enjoyed a strong year. With four pieces of work up for Yellow Pencil honours and juries recognising a further eleven pieces of work, New Zealand has come a very creditable seventh in the overall nation tables.

 

“In a strong year at D&AD – and a tough group of jurors – there has been a very strong show from nations outside the traditionally strong UK and US shops. New Zealand is amongst a crop of countries that have made a real impact on the awards this year.”