Y&R NZ snares ex-Naked Auckland comms director Jono Key for senior planner role

Jono Key (left) has joined Y&R New Zealand as senior planner. Key was previously communications director at Naked Communications in Sydney before moving home to New Zealand in October 2012 as strategy director of Naked Communications Auckland.

Bringing a strong background in both channel strategy and creative planning, Key will work across Y&R NZ’s Auckland group.

Says Key: “The opportunity to work with the brilliant minds and nice people at Y&R was one I couldn’t pass up. They have a great group of clients, ambition in spades and I can’t wait to get stuck in.”

While at Naked, Key was the creative and strategic brains behind the ‘Steal Banksy’ campaign for Melbourne’s Art Series Hotels. The lauded campaign was one of just nine worldwide to win both a Gold Cannes Lion for creativity and a Gold Effie for effectiveness in 2012.

Says James Hurman, Y&R NZ managing director: “Great planning results in work that’s both brilliantly creative and highly effective. Jono is central to our vision of doing that sort of work, and Josh and I couldn’t be happier to have in our midst somebody of Jono’s proven pedigree.”