R/GA’s Nike+ FuelBand takes out World’s Best Idea at NY Festivals; McCann Melbourne’s ‘Dumb Ways to Die’ wins a Grand Award; Draftfcb NZ scores Gold World Medal for Mini ‘Driving Dogs’

R/GA New York continued on its winning run tonight, taking out the coveted World’s Best Idea for the Nike+ FuelBand at the New York Festivals International Advertising Awards held at the New York Public Library.

McCann Melbourne also continued its awards run, picking up the Grand Award (Public Service) for Metro Trains ‘Dumb Ways to Die’, while Leo Burnett Taylor Made, Brazill won the Grand Award (Outdoor) for the Hemoba/Esporte Clube Vitoria ‘My blood is red and black’ campaign.

The Nike+ FuelBand also scored five Gold World Medals – three for Digital, two for Integrated, while ‘Dumb Ways to Die’ won a Gold World Medal for Digital and ‘My blood is red and black’ won a Gold World Medal for Integrated.

DraftFCB New Zealand scored the only Gold World Medal for NZ for Mini ‘Driving Dogs’.

The ‘Driving Dogs’ campaign for Mini also scored one Silver World Medal in the Civic & Social category and two Bronze World Medals in the Low-budget category and the Automotive Products & Services category. DraftFCB also won a Bronze World Medal for its ‘Call Girl’ campaign for Prime Television in the Use of Medium category.

Download the list of Winners: 2013-NYFA-all-winners-all-medals-Final.xlsx

The U.S. dominated Gold, Silver and Bronze in the country rankings earning 14 Gold World Medals, 23 Silver Gold World Medals and 26 Bronze with a total of 63 Medals. Australia came in second earning six Gold World Medals, 17 Silver Gold World Medals and 20 Bronze with a total of 43 Medals and in third place was Germany with four Gold World Medals, 11 Silver and 19 Bronze with a total of 34 Medals.

There were 51 Gold World Medals awarded on the night, 89 Silver World Medals, 122 Bronze World Medals and 788 Finalist Certificates.