R/GA New York wins Best of Show for Nike+ FuelBand at One Show Interactive; Clemenger BBDO Wellington scores Bronze for NZTA ‘Flash’
The One Club presented the winners of the 16th Annual One Show Interactive Awards at Terminal 5 in New York City on the weekend, the most prestigious worldwide competition celebrating the year’s best in interactive advertising and digital media.
R/GA/New Yorkwon Best of Show for its work for Nike+ FuelBand. R/GA was also named Interactive Agency of the Year – an inaugural One Show Interactive distinction – that was determined by The One Club’s new ranking system that will be released next week.
Overall, there were 28 Gold Pencil winners, 38 Silver Pencil winners, 41 Bronze Pencil winners and 252 Merit winners who were honored at Terminal 5 in New York City.
Clemenger BBDO Wellington was the only winner from New Zealand, scoring a Bronze Pencil for NZTA ‘Flash’.
“It’s incredible what R/GA has done this year,” said Kevin Swanepoel, President of The One Club. “It’s not just their work for FuelBand, which is a stellar case study of technical understanding informing creative solutions, but how consistently ahead of the curve they are, proving themselves time and time again in an ever more competitive and quickly-changing creative space.”
Among the most highly-awarded agencies of One Show Interactive 2013 were Wieden+Kennedy/Portland, Forsman & Bodenfors/Gothenburg, The Martin Agency/Richmond, M&C Saatchi/Mark/Sydney, GPY&R Melbourne and Ogilvy & Mather/Cape Town. Their award-winning work includes “Muscle Music” for Old Spice, “Sweden‘s Largest Energy Experiment” for E.ON, “Clouds Over Cuba” for The JFK Presidential Library & Museum, “Build with Chrome” for Google Australia & LEGO, Mobile Medic for Defence Force Recruiting and “Street Quest” for Volkswagen South Africa.
“As technical advancements march on, new ways to communicate and reach audiences emerge,” added Swanepoel. “Every year, we must recalibrate our notions of advertising and media. This year, wearable technology pushed the boundaries. Next year, it’ll be something else.”
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Nice one Clems.