Veksner: We are now literally talking to ourselves
May 13 2013, 2:57 pm | | No Comments
By Simon Veksner, head of ideas, Naked Communications Australia
Is this what advertising has come to?
A snarked-up copywriter hunched in a darkened social-media war room, lobbing jibes at another copywriter in some other bunker in another city, both overseen by their respective clients pecking nervously at a soy macchiato.