Fairfax Media and InMobi form industry leading mobile advertising partnership in New Zealand

May 14 2013, 11:36 am | BY Ricki Green | No Comments

Fairfax-Media_2.jpgFairfax Media has partnered with InMobi, the world’s largest independent mobile ad network, to deliver richer and more effective mobile advertising solutions in New Zealand. The partnership is focused on galvanising the New Zealand mobile advertising market, which hasn’t developed as rapidly as in some countries.

 

Fairfax Media Digital general manager Nigel Tutt says InMobi was an obvious choice for a partnership, inmobi_corp_rgb_black-480x480.jpgbecause of the strength of its existing agency relationships and industry leadership position.

Says Tutt: “We are InMobi’s first premium partner in the New Zealand market. This partnership sees us coming together as experts – Fairfax Media as digital audience leaders and InMobi as global mobile advertising pioneers – and connects our advertisers with the right audience.

“New Zealand smartphone ownership is growing very quickly, and is currently sitting around 50% of the mobile market. Our customers are already using mobile in every aspect of their day, including accessing the most up-to-date news and information via Stuff.co.nz. Ensuring our advertising clients are able to effectively reach those customers – one of New Zealand’s largest mobile audiences – is the key objective of this partnership.”

 

Says Francisco Cordero, vice president and general manager of InMobi Australia and New Zealand: “We currently serve ads to over 2.1 million unique users in New Zealand, which is enormous considering the population. Combining our extensive network with New Zealand’s leading digital destination will give advertisers tremendous reach across the country and premium consumer segments. Advertisers will also have the opportunity to leverage our intuitive, mobile-first technology platforms – InMobi Ad Tracker and InMobi Studio – to build, run, and measure rich-media mobile ad campaigns across Fairfax Media.”

 

The partnership sees Fairfax and InMobi providing agencies a one stop shop for bespoke mobile solutions and innovative creative executions on mobile devices.