Cannes Contenders: DDB New Zealand
How will NZ perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
DDB New Zealand
Women in New Zealand are paid 10% less, for doing the same job as men. To even out this inequality the YWCA Auckland decided men should be charged 10% more. Through TV, print,online, and experiential, this campaign highlights how absurd it is for the two genders to be treated differently when it comes to money. As a result, all outrage is directed to demandequalpay.org.nz . Once opened, the website soon becomes unbalanced, just like the gender pay gap in New Zealand. And the only way to even it back up is by signing up with your support.
DDB New Zealand
Hutchwilco is New Zealand’s oldest manufacturer of life jackets. The only problem is their customers keep dying. Because fishermen don’t tell anyone where they’re going when they go fishing. No matter how good we make our lifejackets, if no one knows where they’ve gone the likelihood of finding them if they get in trouble is close to impossible. So DDB New Zealand has come up with Secret Fishing Spots, an iphone app that allows fishermen to log their secret spots, without giving them away to everyone. Then if they don’t come home, a loved one can log on and see where they like to go, and send the co-ordinates straight to the Coastguard.
DDB New Zealand
A trans-Tasman 90 second spot celebrating McDonald’s sponsorship of the London 2012 Olympics. Top Australian director Steve Rogers from Revolver collaborated with New Zealand’s legendary DoP John Toon to produce the heartfelt 90 second piece.
DDB New Zealand
Poor old Father Time, it seems he’s no longer necessary thanks to MY SKY, in this ad for SKY TV.