CAANZ and AUT University team up to launch in-depth media course for mid/senior marketers

CAANZ and AUT University, along with New Zealand’s leading Media Agencies have teamed up to provide an in-depth media course for mid-and-senior-level marketers responsible for decisions on how and where to spend the marketing budget to better equip them to achieve the optimum return on investment for their media spend.

Click here to download the course information – CAANZ- Media Course 2013.pdf

The media scene continues to change and to keep pace with these developments CAANZ with its members, recognise that there is a widening gap in the on-going training and development for senior level marketers and advertising personnel.

The in-depth media course is designed for those who have 3 or more years industry experience and are responsible for making decisions on their organisation’s marketing spend. Participants will be looking to further develop their strategic media thinking, and their knowledge and experience of the media discipline as a key component of the overall marketing mix.