Cannes Contenders: DraftFCB New Zealand
How will New Zealand perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
DraftFCB NZ
MINI tasked DraftFCB Auckland with finding a way for them to help the SPCA adopt out their dogs. Draft realised if they could demonstrate just how smart SPCA dogs really are, they’d have a better chance of finding happy homes. So, they taught three dogs to drive a car. For real.
DraftFCB NZ
DJ’s love to talk. So to promote the season premiere of hit show ‘Secret Diary of a Call Girl’ DraftFCB, New Zealand decided to give them something worth talking about.
DraftFCB NZ
DraftFCB NZ created a special carry box shaped just like a MINI. With a convertible roof the box also transformed into a dog bed where puppies could happily spend the first 8 weeks of their lives. The MINI-box was available in three authentic MINI colours to suit the owner’s pet and personality.
DraftFCB NZ – Matt Williams and Freddie Coltart
In the three ads ‘P’, ‘Weed’ and ‘Cars’, children matter-of-factly describing how to cook P, grow weed and steal cars, closing with the tag line “If you don’t mentor them, someone else will”.