Cannes Contenders: M&C Saatchi New Zealand

May 21 2013, 1:42 pm | BY Ricki Green | No Comments

How will New Zealand perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

CYLWY.jpgNew Zealand Fire Service “Could you live with yourself?”

M&C Saatchi New Zealand

This ad designed by M&C Saatchi New Zealand shows that you can leave it too late to install smoke alarms, then asks the viewer if they could live with themselves in the same situation.

Nightmares.jpgNew Zealand Fire Service “Nightmares”

M&C Saatchi New Zealand

Expanding on the ‘Could you live with yourself?’ TV commercial highlighting the importance of having working smoke alarms, we are given a glimpse of the father’s nightmare of his little girl being injured in a fire.

BTS.jpgNew Zealand Fire Service “Back To School”

M&C Saatchi New Zealand

To coincide with Term 1, ‘Back to School’ is the next television commercial in the ‘Could you Live with Yourself’ series from M&C Saatchi, New Zealand. In this, the father faces another significant milestone of his daughter going back to school to face her class mates.