Film Construction undergoes change: focus still on TVCs but also TV shows and digital media

Over the past year and a bit, Film Construction has been undergoing something of a quiet transformation, culminating in an upcoming brand shift and a widening focus for the company.

While the focus remains firmly on TVC work – highlighted by the recent signing of up-and-coming directors Hugh Mitton and Michael Humphrey – Film Construction is expanding into the television world further with several acquisition deals being working on with major networks in New Zealand and Australia for both format driven and original scripted television shows.

Says Peter Hewitt, Film Construction’s founding partner and executive producer (pictured): “With the global interest in new media and digital technologies it’s essential for a company like ours to embrace it. Like many of our peers we’re looking to diversify our offering to agencies and see this as a positive step forward. After all, telling beautifully shot great stories, whether it’s a 30 second TVC, a two-minute web film, or producing a documentary for agencies and their clients is what we know, and what we love doing.

“We recognise it’s about producing quality content regardless of the play out medium; that’s why Perry’s working on X Factor, Michael and Scott are producing television VTs for a live show, and then there’s our other digital content production.”

Part of these changes sees a new season with long-time Film Construction director Steve Saussey moving on.

Says Perry Bradley, Film Construction’s other founding partner: “We certainly wish Steve all the best in the future, he’s been a fantastic bloke to work alongside and we know he’ll keep making great commercials on his own.”

Film Construction has also been working quietly on the digital side of advertising completing online visual work with various agencies for Adidas, Red Bull, NZTE, and 2 Degrees among others.

Says Andy Patrick, head of digital media: “We’re also currently working on a digital global first with a large multinational which promises to open a few eyes when it comes to content creation and delivery. Can’t say any more, but watch this space.”