Cannes Contenders: Y&R New Zealand
How will New Zealand perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
Y&R New Zealand
Y&R New Zealand launched a new campaign for The Tomorrow Project – a social change initiative of beer, wine and spirit producers in New Zealand. The campaign sets out to help Kiwis understand how much they’re really drinking by giving the standard drink its own glass.
Y&R New Zealand
Men registered with Schick’s Mount Your Mo Facebook app, committed to a style of moustache, and were sent everything they needed to maintain, remove and submit their moustaches. The worthiest were stuffed, mounted and immortalised and presented back to their mighty owners.
Y&R New Zealand
The Schibliminiser was a Facebook application that subliminally embedded men’s Christmas desires into their Mrs’ head.