DDB NZ appoints Michiel Cox in digital strategist role and Jack Murphy in social planner position

DDB New Zealand has strengthened its digital offering with two new appointments, Michiel Cox (left), DDB digital strategist, and Jack Murphy (below, left) DDB social planner.

Joining DDB’s expanding team of digital specialists, Cox is welcomed back to DDB New Zealand after a period with Tribal DDB in Korea, where he worked on worldwide brands such as McDonald’s, Volkswagen and Johnson & Johnson. Korea is among the world’s most advanced technological nations and during his time there Cox was instrumental in helping to instill an insight led digital culture across the agency.

Says Justin Mowday, CEO DDB New Zealand: “In order to reflect the core importance of digital we are recruiting more digital heavyweights to boost our offering. Michiel is a digital native with a wealth of experience, and along with Jack, a very smart and intuitive social planner, they are joining DDB’s digital team of over 30 people, already made up of some of the country’s best digital strategists and creatives.

“Our Social Intelligence team and the broader digital strategy team are involved in pretty much every brief we’re working on, which is shaping our approach to tasks and the type of work we’re developing. It’s exciting to see our industry evolve, and people like Michiel and Jack are making sure we’re right at the forefront of that.”

Says Cox: “I’m stoked about returning to this stellar Kiwi team. I’ve missed those guys and I can’t wait to work with them. I’m especially looking forward to finding ways that digital ideas and experiences as a whole can make our lives better, easier and more fun.”

Says Lucinda Sherborne, head of planning DDB New Zealand: “Michiel is a great digital strategist, a really interesting and insightful thinker. His true power is translating classic planning skills into the digital space which makes it a whole lot more human and creative.”