RAPP hires David McCallen in senior planner role and Elizabeth Beatty as GBD on Westpac account

RAPP has today announced the appointment of two senior staff members – Elizabeth Beatty joins as group business director on the Westpac account and David McCallen as senior planner.

Says Robert Limb, RAPP MD: “Appointing talent like David and Elizabeth is a real coup for RAPP. Their combined experience in digital and strategy is unparalleled, and they epitomise RAPP’s mantra – data-enabled, creatively inspired and customer obsessed.”

Beatty brings 20 years’ marketing and advertising experience from both Australasia and Europe. Most recently Beatty ran OgilvyOne in Sydney, where she also lead a 70-strong fully integrated team for American Express and launched some of Australasia’s most innovative card based programmes. Previously Beatty managed brands, below the line, from the Procter & Gamble portfolio across Europe for Saatchi & Saatchi.

Says Beatty: “I’m thrilled to be home in New Zealand and can’t wait to get my teeth into the Westpac business. This is a fascinating time for our industry. We have more data than ever before and it’s all about how well we analyse and utilise that data to create memorable experiences and compelling interactions for consumers.”

McCallen, joins RAPP with over 14 years of marketing experience, both client and agency side. McCallen’s career began with Unilever where he held a number of strategic, marketing and retail-focused roles. Agency side he has been planning lead on global brands including; T-Mobile, American Express, EA Games, News International, British Gas, the BBC and Guinness. In New Zealand McCallen will work across the agency’s full client roster and play a critical role as part of the Dynamo Planning Hub for Telecom.