DDB NZ takes out May’s Newspaper Ad of the Month with its William Shatner ad for Sky TV

DDB has taken out this month’s Newspaper Ad of the Month with their William Shatner ad for Sky TV’s new Jones! Channel.

The other two executions in the campaign–Mr T, and Norris–also earned a special mention for copywriting. With 5 points for the win, plus a bonus point, DDB have leap-frogged Whybin\TBWA and gone to the top of the Agency League table.

Click here to see DDB stomping Whybin\TBWA off the top of the table.

Any ad that’s run in any newspaper in New Zealand is eligible to enter the competition. To enter your ad for next month, go to agencyleague.co.nz/enter.

Judges commented that the winning ad had “Some really funny, clever copy. It’s a fresh way of bringing something old to life -which is at the heart of the TV channel.”

A bonus point was also given to Double Fish for the art direction of their Kim Jong Il ad for Powershop.

Judges were Sam Dickson, JWT; Justin Jones, .99; Cece Chu & Ryan Price, Whybin TBWA; and Adam Thompson, DDB.

As well as the points towards the Agency League, the winning creative team also receive $250 cash. Their ad is also a finalist in the 2013/14 $10,000 Newspaper Ad of Year competition, and is entered by News Works NZ into the 2014 Axis Awards.

The winning ad will also appear in the “What’s New” section of AdMedia, and will be featured in an ad in the New Zealand Herald.

ECD: Andy Fackrell

Client: Sky Television