Mi9 NZ commercial director Dan Robertson elected as new IAB New Zealand chairperson

The Interactive Advertising Bureau of New Zealand (IABNZ) today announced that Dan Robertson (left), NZ commercial director at Mi9 (MSN NZ) has been elected as its new chairperson.

Says Robertson: “I’m stoked and raring to go. Timing is everything and here I am, at the helm, frisking another meaty report of booming industry growth and conservative estimates of our industry’s place in the new order. The good work of my predecessors has gelled a large group of enthusiastic members. Now for the next chapter: membership growth, pragmatic oversight, and knowledge sharing that helps our members to do great work.”

The interactive advertising sector is incredibly dynamic and fast-growing with quarter one showing an increase of 27% year-on-year.

Says Alisa Higgins, general manager of IABNZ: “IAB is the peak trade association for online and will continue to drive the value of interactive advertising and lead the industry with best-practise initiatives.

“The IABNZ Board has chosen another strong executive team to work with members on four key areas: Governance, Measurement, Mobile and Marketing. This focus will allow us to deliver results for our members and the expected 11% growth for 2013.”

Says John-Paul Randall (left), digital media sales manager, TVNZ: “I appreciate the continued support from the IABNZ Board and look forward to working closely with Dan Robertson and Alisa Higgins to deliver our priorities and to ensure our work continues to support New Zealand’s interactive advertising industry.”

Says Higgins: “Outgoing chair, Laura Maxwell-Hansen, was fantastic to work with and a big champion of the cross-industry behavioural targeting initiative – www.youronlinechoices.co.nz – which provides information to businesses and consumers on a topic often misunderstood. The next 12 months will see IAB continue to work, often behind the scenes, in order to protect our members businesses.”