DDB Group New Zealand scores a Creative Effectiveness Lion for ‘Believe’ – only six awarded
DDB and Lion are cracking open a white can of Steinlager today after their ‘Believe’ campaign won gold at Cannes, the only New Zealand entry to win in the international awards Creative Effectiveness category.
Says Justin Mowday, chief executive officer for DDB: “More than 35,000 entries were received at the Cannes Lions Ad Festival this year and our entry for Steinlager, White Can, was not only the single New Zealand entry to be shortlisted in this category, but it won Gold.
“What a phenomenal success for DDB New Zealand, sitting alongside other gold winners that include major international brands like UK retailer- John Lewis, American Express and Coca Cola. We couldn’t of done this without a fantastic client like Lion who saw the potential for this idea.”
Also at Cannes, DDB celebrate the continued success of the YWCA Demand Equal Pay campaign. With support from Mango Communications, the campaign picked up a silver Promo and Activations and a Bronze PR win.
Other accolades for DDB include the Hutchwilco Secret Fishing Spots work which won a bronze Promo and Activation award, and is shortlisted twice in the mobile category for Services and Integrated Led by Mobile, with winners to be announced tomorrow. The Volkswagen Beetling campaign was also shortlisted for the Promo and Activation category.
The Grand Prix went to Wieden & Kennedy for its Heineken campaign.