Direct Lions: DraftFCB NZ wins one Gold Lion and one Silver Lion for ‘Driving Dogs’; Colenso scores one Gold Lion for ‘Trial By Timeline’
New Zealand has scored big at last night’s Direct Lions with DraftFCB New Zealand scoring a Gold Lion and a Silver Lion for SPCA NZ/MINI ‘Driving Dogs’ and Colenso BBDO Auckland winning a Gold Lion for Amnesty International’s ‘Trial By Timeline’.
McCann Melbourne, Australia, took the Direct Grand Prix for 
its entry ‘Dumb Ways to Die’ for Metro Trains. The Direct jury, led by Mark Tutssel, worldwide chief creative officer, Leo Burnett, shortlisted 247 entries from an initial 2578 and awarded 13 Gold, 19 Silver and 28 Bronze trophies.
NZ Lions
Gold Lions
Colenso BBDO Auckland for Amnesty International ‘Trail By Timeline’
DraftFCB New Zealand for SPCA NZ/MINI ‘Driving Dogs’
Silver Lions
DraftFCB New Zealand for SPCA NZ/MINI ‘Driving Dogs’
Bronze Lions
Y&R New Zealand for Metservice ‘Weather To Wake’
DDB Group New Zealand for YWCA Auckland ‘Demand Equal Pay’
3 Comments
GO ANNA!
Congrats Anna and Ben!
Direct is still the poor creative’s advertsing