Promo & Activation Lions: DraftFCB NZ scores two Silver Lions and one Bronze Lion; DDB NZ scores one Silver Lion and one Bronze Lion
DraftFCB and DDB Group have emerged as New Zealand’s only winners with DraftFCB picking up two Silver Lions (SPCA/MINI ‘Driving Dogs’ and Prime TV ‘Call Girl’) and one Bronze Lion (SPCA/MINI ‘Driving Dogs’) and DDB Group scoring one Silver Lion (YWCA Auckland ‘Coffee Cart)’ and one 
Bronze Lion (Hutchwilco ‘Secret Fishing Spots’)
The Promo & Activation Grand Prix was taken by Ogilvy Brasil, for its entry ‘Immortal Fans’, created for football club Sport Club Recife. The jury looked at 2974 entries before arriving at a shortlist 
of 265. Rob Schwartz, global creative president, TBWA\Worldwide, headed the jury which went on to award 18 Gold, 32 Silver and 44 Bronze trophies.
NZ Lions
Silver Lions
DDB Group New Zealand for YWCA Auckland ‘Coffe Cart’
DraftFCB New Zealand for SPCA/MINI ‘Driving Dogs’
DraftFCB New Zealand for Prime TV ‘Call Girl’
Bronze Lions
DraftFCB New Zealand for SPCA/MINI ‘Driving Dogs’
DDB Group New Zealand for Hutchwilco ‘Secret Fishing Spots’