Film Construction director Hugh Mitton picks up 2nd MOFILM award in Cannes for Coca-Cola

Film Construction director Hugh Mitton (left) has claimed another directing prize with his spot ‘Strings‘ for Coca-Cola, his second win for the brand after winning the same contest last year for his Valentine’s Day spot which went on to air globally.

Coca-Cola asked filmmakers around the world to create surprising stories of happiness around special days of the year, through content sourcing agency MOFILM. The winners were then flown out to spend a week at the Lions Festival and receive their award.

Says David Campbell, Coca-Cola global content director: “In follow-up to Hugh’s winning story last year, ‘Love is in the Air‘, he gave us yet another beautiful story of human connection and happiness with ‘Strings’, and we are delighted to again award Hugh first place.”