Paul Catmur’s Cannes Diary: Day Four

Paul Catmur, creative managing partner at Barnes Catmur & Friends, Auckland is New Zealand’s representative on the Cannes Lions Cyber jury. Catmur, along with most of the Australian and NZ jurors, is reporting exclusively for CB.

Day Four was spent, still on our own computers, going through the entries one last time. There had been hardly any discussion about anything other than the cost of beer, so when we were finally presented with the shortlist on the morning of Day Five there was a lot of adjusting to be done. A large number of sub-prime entries had sneaked through so the culling began.