Barnes Catmur & Friends wins June Newspaper Ad of the Month for its tactical ad for Hell Pizza
Barnes, Catmur & Friends has taken out this month’s Newspaper Ad of the Month with their tactical ad for Hell Pizza.
The win gives them 5 points and sees them leapfrog Colenso BBDO to join Whybin\TBWA in 2nd place.
The judges said the winning ad was a “Nice piece of topical writing, not over-styled, and used the medium well” and “gave cheek to the big guy, but not in a nasty way.”
No bonus points were awarded this month.
Judges were Robin Powell, bcg2; David Sylvester, Saatchi & Saatchi; Martin Hermans, Ogilvy; and Mike Babich, Insight.
As well as the points towards the Agency League, the winning creative team also receive $250 cash. Their ad is also a finalist in the 2012/13 $10,000 Newspaper Ad of Year competition, and is entered by News Works NZ into the 2014 Axis Awards. The winning ad will also appear in the “What’s New” section of AdMedia.
Any ad that’s run in any newspaper in New Zealand is eligible to enter the competition. To enter your ad for next month, go to agencyleague.co.nz/enter.
Executive Creative Director: Daniel Barnes
Executive Creative Director: Paul Catmur
Head of Art: Crispin Schuberth
Creative: Rob Longuet-Higgins
Creative: Rob Cook
Account Director: Jo Cheyne
Account Director: Maike Blackman
Media Director: Katrina Reinsfield
Media Planner: Jamie Graham
Client: Hell Pizza
7 Comments
What’s great there? The idea? Nah. The art direction? Cough. The polaroid? …excuse me please.
What’s great Low? The writing, the topicality, the deflation of a competitor’s attempt to steal your brand’s tone of voice whilst expressing, once again, your own brand’s specific personality. That’s all.
So average.
A bunch of mediocre judges choosing a mediocre concept to win a mediocre award.
You know, this blog is bad enough when people rip the work. It can be pretty nasty, but this blog is to talk about the work so it comes with the territory.
But going straight for personal and professional insults such as ‘mediocre judges’ is just shitty.
I do not know half the judges, but the two I do know are certainly not mediocre.
The work is not bad btw. It doesn’t have to be ‘great’ to win, just the best ad in the paper that month. As it turns out ‘average’ work is actually way above average for what appears in the press.
This month’s winner is bang-on brand, makes Pizza Hut look stupid and petty, and doesn’t look like an ad, all of which are good things.
Don’t like it winning? Do better.
Well said Judges.
not good enough t o win