Mediacom and Colenso BBDO New Zealand’s ‘YouMoney’ campaign for Bank of New Zealand wins IABNZ Online Creative Award for July 2013

Mediacom and Colenso BBDO have created a winning campaign for the Bank of New Zealand winning the IABNZ Online Creative Award for July 2013 with YouMoney.

Says Andy Blood, director Blood & Sand and one of the judges: “A simple and engaging, product/service demo/tutorial. Probably belies all the effort that went into it. Makes me wish I had an account like that…actually, the more I know, the more I like it. I think it’s brilliantly conceived and executed.”

Fellow judges included Tony Bradbourne, creative director, Special Group; Harri Owen, head of digital & content, DraftFCB; Dave Nash, creative director at Sugar&Partners; Andy Blood, director, Blood and Sand and Alisa Higgins, general manager, IABNZ.

Says Nash: “The entire YouMoney initiative is genius, I hope it encourages more service providers to test the usability of their systems.”

The IAB Awards are now run quarterly with the next deadline September 27th. The winning entry can be viewed at www.iabawards.co.nz.