Beneful get playful with a fetching debate and topical print campaign via Ogilvy & Mather NZ
July 11 2013, 5:53 pm | | 4 Comments
Ogilvy & Mather New Zealand has created a topical press ad for client Nestle Purina Petcare brand Beneful.
Says Angus Hennah, Ogilvy & Mather NZ executive creative director: “Play is at the heart of the Beneful brand so it seemed only right to poke a little bit of fun at the fetching sticks debate in the press recently. It’s also worth noting that we still haven’t been able to ascertain which side of the debate Jess is on.”
Agency – Ogilvy & Mather New Zealand
Client – Nestle Purina Petcare
Title: Fetch
Executive Creative Director – Angus Hennah
Copywriter – Angus Hennah, Jon Coles
Art Director – Gaelyn Churchill
Designers: Danny Carlsen, James Wendelborn
Account Director: George Sim
Senior Brand Manager – Melissa Harland
4 Comments
Nice. Quick. Can’t hate.
should have dropped that one. in 2002.
It’s better than the countdown work.
Everything’s better than the countdown work.