NZTA targets older women in latest radio campaign via Clemenger BBDO, Wellington
August 1 2013, 4:28 pm | | 2 Comments
When it comes to using mobiles while driving, older women are some of the worst culprits, even though they know it’s wrong.
New Zealand Transport Agency, via Clemenger BBDO, Wellington, got under their skin by having a phone conversation compete for attention against GPS instructions. Showing that when you’re focused on the phone, you’re not focused on the road.
2 Comments
Hmm just trying to listen for the idea here
At the roundabound please issue every listener with a copy of the brief, because that’s the only way they are going to figure out what the message is….