Igloo brings its characters to life on Kiwi TV screens in a new campaign via Brandspank
Last week Igloo launched its new TVC campaign across the country via Brandspank.
The mocumentary-style TVC highlights the varied ways New Zealanders can access their TV content and emphasizes its flexibility.
Says Kurt Bradley, creative director Brandspank: “Research with a very satisfied customer base showed what really appeals to people about Igloo – it’s flexible. So our prime objective for the campaign was to make it crystal clear that the premium content options offered by Igloo are at your beck and call. Whether you just want digital free to air or the extra content as well, Igloo will obediently do as it’s told.”
Says David Joyce, GM Igloo: “Brandspank have been fantastic to work with as they have creatively bought to life the key elements of the Igloo proposition; flexibility and the customer being in control, in our latest set of advertisements. The end result is a new emphasis and positioning with which I am very happy and excited about.”
More TVCs will be rolling out over the next few months.
Client: Briar Rowe, Marketing Manager / David Joyce, General Manager
Agency: Brandspank
Account Director: Ralph Walker
Creative Directors: Kurt Bradley, Steve Thomson
Copywriters: Kurt Bradley, Bob Kerrigan
Director: Chris Graham
Producer: Neil Stitchbury
Post Production / Animation: Brandspank
7 Comments
These are awful.
What are the little blobs exactly? Supposed representations of the great content I can see with Igloo?
Do marketers really think a testimonial from a ‘real viewer’ actually works on today’s consumer? Really?!
Barnes Catmur did the first campaign, which was bad then. They must have lost the business. Brand Spank have now dropped it to another low.
Actually, Barnes Catmur did not do the first campaign, it was Sugar.
Actually, Sugar did not do the first campaign, it was Interbrand.
I like the sound of the record player scratching. It’s a subtle, insightful method of supporting a well written and directed gag.
Actually, Interbrand did not do the first campaign, it was the client.
Very bad on so many levels.