Ogilvy & Mather NZ takes out July Newspaper Ad of the Month with its topical campaign for Beneful

Ogilvy & Mather have taken out this month’s Newspaper Ad of the Month with their topical ‘Fetch‘ ad for Beneful.

The win takes them to 6 points and sees them join DDB at the top of the Agency League table.

This month’s runner up, with one bonus point, was DraftFCB, for their Pak’n Save campaign.

The judges commented the winning ad was “great use of topical, showed really quick turnaround time and was entertaining”, while the runner up used “the medium really well, is funny, entertaining, and gets the cheap price message across”.

Judges were Lucy Wilcox, JWT; Ben Polkinghorne, Colenso BBDO; and Vaughn Davis, The Goat Farm.

WATCH THE AGENCY LEAGUE ANIMATION

As well as the points towards the Agency League, the winning creative team also receive $250 cash. Their ad also goes through as a finalist to the 2014 $10,000 Newspaper Ad of Year, and is entered by News Works NZ into the 2014 Axis Awards.  Beneful’s winning ad will also appear in the “What’s New” section of AdMedia.

Any ad that’s run in any newspaper in New Zealand is eligible to enter the competition. To enter your ad for next month, go to agencyleague.co.nz/enter

Beneful ‘Fetch’

Client: Nestle Purina Petcare