McDonald’s invites punters to upload videos of their ‘Two all beef patties’ chant in promo via DDB
In this promotion via DDB New Zealand, McDonald’s are asking punters to upload their “Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun” chant to win the ultimate overseas getaway for you and six mates. Plus consumers get a Free Big Mac just for voting.
Client: McDonald’s
Marketing Director AU: Chris Brown
Marketing Director NZ: Miriam Rae
Director of Digital Marketing: Mark Wheeler
Marketing Manager: Alice Telford
Brand Manager: Luke Pavan
Agency: DDB Group NZ
Executive Creative Director – Andy Fackrell
Creative Director – Jordan Sky
Art Director – Tim Yates
Copy writer – Ashwin Gopal
Art Director – Julia Ferrier
Executive Producer – Judy Thompson
Agency Producer – Samantha Meehan
Group Account Director – Cath Bosson
Account Director – Carly Pratt
Account Executive – Rebecca Kearsley
Digital Creative Director – Aaron Goldring
Digital Business Director – Paul Pritchard
Senior Digital Producer – Dov Tombs
Digital head of Design – Jason Vertongen
Technical Director – Cameron Crosby
Senior Digital Technologist – Jarrad Edwards
Production Company – Jungleboys
Director – Van Vuuren Bros
Executive Producer – Alex Hay
Producer – Catherine Warner
Post production – Cutting Edge
Sound Design – Song Zu Music – Peter Van der Fluit – Liquid Studios
5 Comments
Please stop asking ‘punters’ to do things. This is even worse than Beetleing.
Can I ask that someone at least does the hardcore porn version of the chant – use your imagination, could be quite visually arresting. Might at least make brands think twice about opening themselves up to audience participation. Agree with Cringe on this one – surely engagement advertising must have more to offer.
As someone who loves the McDonald’s brand deeply I feel privileged to be called upon to engage meaningfully with it. I’ve added them on facebook because I count them as a friend or acquaintance rather than faceless fast food conglomerate. And I’m more than willing to spend my free time making content for them. I totally do it out love and not because they bribed me with a free Big Mac. But I feel good when I do spend what little money I have on their food because I know I’m helping their global profits soar. And the best thing is that now I have a voice as a consumer and I’m being empowered as an individual by reciting a corporate jingle and sharing it with other empowered individuals. Great advertising guys.
Isn’t ‘punters’ such a dismissive derogatory term to talk about those who pay for our lives. An arrogant description from adwankers. In truth a punter is a bet maker.
Sing the ‘Two all beef patties…’ song and get a free Big Mac was one of McD’s most successful campaigns in the States over 35 years ago. It was ‘interactive’ before the web.
http://www.youtube.com/watch?v=dK2qBbDn5W0
It is a no-brainer to update it for the web. It will probably do as well now as it did then.
It manages to be both a brand campaign and a sales promo, which is good going.
They get people to willingly memorize the product ingredients (the ones they want you to know about anyway), and they make a profit on the free Big Macs because no one just buys a Big Mac.
‘Punter’ is also just English slang for ‘customer’. Certainly nothing worth getting your knickers in a twist about.