Sovereign appoints Tenfold Creative

Sovereign has appointed indie agency Tenfold Creative to provide design and campaign activation services.

Emma Armstrong, senior manager brand and communications for Sovereign said it was Tenfold’s service culture that set them apart in the selection process.

Says Armstrong: “The attributes demonstrated by Tenfold in the selection process have been evident at every stage of our relationship since they came on board. The Tenfold team always live up to our expectations.

“They are a small agency, but they have absolute capability to take on large-scale projects with no compromise on the level of delivery, which is first-class.”

Brendon Gleeson, managing director of Tenfold said winning the Sovereign business after a robust pitch process was very rewarding.

Says Gleeson: “Finding out we’d been successful after going head to head with competing agencies made out win all the more exciting.

“Sovereign is such a trusted and respected brand in New Zealand – we’re looking forward to a long relationship with the marketing and communications team on a range of initiatives to take the brand to consumers nationwide.”

The Sovereign win has meant Tenfold needed to up weight its team and move to bigger premises appointing a number of staff over the past few months, continuing a period of growth for the agency. Gleeson attributes the company’s success to a team passionate about the work they do and having a strong client base who identify with Tenfold’s core values.