Wrigley’s Eclipse Mints ‘Says Hello to Fresh’ in new campaign and TV spot via DDB Sydney
August 28 2013, 12:00 pm | | 3 Comments
DDB Sydney and Wrigley have launched a new campaign for Eclipse hard-pressed mints. The creative will be led by TV and supported by point of sale and online activity.
In the TVC the protagonist overcomes some rather tense situations with the help of an Eclipse mint’s freshness and a simple Hello. The campaign and new brand line ‘Say Hello to Fresh’ celebrate the fun of people coming together with some unlikely friendships and an unexpected adventure.
3 Comments
“My teams in the UK would have done much better…”
Good idea in a category not famous for good ideas. Well shot too.
it was massive poo pants when doritos did it too. ddb sydney’s nothing without nick, steve and vw, eh?