NZ Transport Agency launches new drug driving television spot via Clemenger BBDO New Zealand
September 17 2013, 12:56 pm | | 5 Comments
New Zealand Transport Agency has launched a new TVC centred around drug driving via Clemenger BBDO, New Zealand.
In the spot three Maori boys find themselves in a situation familiar to most kids growing up in New Zealand – sitting outside in the car, waiting for one of their dads to come out and drive one of them home. The only thing is, the dad has been blazing, and the kids know it. Viewers watch them change from comical to contemplative, as they examine their own awareness of their dads’ behaviour in the raucous, imaginative way only young boys can.
5 Comments
Standard Taika, but good.
Pretty high standard
Haven’t we done this before.
Does a great job of making driving on drugs seem like a whole lot of fun. Was that they intended?
So, SO good! x