Colenso BBDO/Proximity takes out international Diamond ECHO award for ‘Feel Tip Top’ campaign
Colenso BBDO/Proximity has won the Diamond ECHO for an unprecedented second year in a row at the DMA International ECHO Awards Competition, this time for the Tip Top ‘Feel Tip Top’ campaign.
‘Feel Tip Top’ first picked up the Gold in the Consumer Products / Direct Mail category, and then scooped the Diamond Award for the best campaign in the show. The highly respected DMA ECHO Awards, which recognize both creativity and effectiveness, is a leading contributor to the Won Report, the annual global ranking of the world’s most creative campaigns and agencies.
In a rare repeat Colenso also picked up the Diamond for the Pedigree ‘Doggelganger’ campaign in 2012 in the Web Development category; which was one of six awards won by Colenso at the DMA’s last year.
Says Nick Garrett, Colenso BBDO managing director: “Sometimes the works that works the best is really simple, and I think ‘Feel Tip Top’ is a great example of that. The campaign was really well executed by the client and the agency team so I’m very proud of the result.”
V Energy Drink also picked up two awards, a silver and a bronze, for the V Energy Drink ‘Motion Project’ in the Consumer Product / Digital Content Video and Consumer Products / Social Media categories. Amnesty International also won a bronze for the ‘Trial by Timeline’ campaign in the Not-for Profit / Social Media campaign.