Holden ‘Twitch’ makes the cut at shortlist stage of LIA TV, Cinema + Online Film Production judging
October 18 2013, 1:53 pm | | 2 Comments
This year’s 28th London International Awards TV/Cinema/Online Film Production + Post Production jury, led by Jonathan Ker, executive producer at Paydirt, has concluded judging in Las Vegas.
In total 90 entries made it through to the Shortlist stage, including one from New Zealand – Ogilvy’s Holden ‘Twitch’ spot (for Direction) via Robber’s Dog. The UK leads the way with 27 entries shortlisted, followed by Australia with 14 and USA with 10.
New Zealand was represented on the jury by George McKenzie, managing director of Robber’s Dog.
View the shortlist: 2013 Shortlist TV Production Oct17.xlsx
2 Comments
This is the exact reason awards programmes like this are meaningless. Nice ad, well shot etc but it did nothing for the brand, infact Holden slipped back in most key metrics.
Guess when it got nominated for direction, they forgot to scrutinise key metrics to see if they impacted on how it was directed.