28th annual LIA Awards: DraftFCB New Zealand scores two Gold for SPCA/Mini ‘Driving Dogs’ plus Gold for Prime TV ‘Secret Diary of a Call Girl’

DraftFCB did New Zealand proud at the LIA Awards 2013, scoring three Gold Statues, two for SPCA/Mini ‘Driving Dogs’ and one Gold for Prime TV ‘Diary of a Call Girl’

The 28th LIA judging was held last month at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period.

In all New Zealand picked up 6 statues – 4 Gold, 1 Silver and 1 Bronze.

DraftFCB won three Gold Statues:

• Gold – Digital – Public Service/Social Welfare Campaign for SPCA – Pet Adoption “Driving Dogs” campaign
• Gold – Non-Traditional – Branded Content for SPCA New Zealand titled “Driving Dogs”
• Gold – Radio – Innovative Use of Radio for Secret Diary of a Call Girl Television Series titled “Call Girl”

Liquid Studios, Auckland won one Gold Statue:

• Gold – TV/Cinema/Online Film – Music & Sound – Sound Design for Women’s Refuge titled “Donate Your Words”

DDB Group New Zealand, Auckland won one Silver Statue:

• Silver – Non-Traditional – Guerrilla Marketing for YWCA Auckland titled “Coffee Cart”

They also attained a Finalist in Integration for YWCA Auckland titled “Demand Equal Pay”

Robber’s Dog Films Auckland was awarded one Bronze Statue:

• Bronze – TV/Cinema/Online Film – Production | Post-Production – Direction for Holden titled “Twitch”

Says Barbara Levy, president of LIA: “Congratulations to all the winners from New Zealand. Draftfcb did extremely well winning 3 Gold Statues for truly innovative work.”

The following have attained Finalist status:

Ogilvy & Mather Auckland

·       Radio – Pubic Service/Social Welfare for Brothers In Arms Youth Mentoring titled “P (Methamphetamine)”

·       Radio – Public Service/Social Welfare Campaign for Brothers In Arms Youth Mentoring titled “P (Methamphetamine )”, “Weed” and “Cars”

This year seven Grand LIAs were awarded.

McCann Melbourne, Melbourne won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains – “Dumb Ways to Die Campaign”

Wieden+Kennedy New York, New York was awarded the Grand LIA in TV/Cinema/Online Film for Southern Comfort titled “Whatever’s Comfortable – Beach”

ShootMedia, London was awarded the Grand LIA in TV/Cinema/Online Film – Production | Post-Production for ChildLine titled  “It Follows Me Around”

serviceplan, Munich was awarded the Grand LIA in Design for Auchan titled “The Selfscan Report” 

Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in Radio for Sawa Mninjah – Rescue Radio – The Rescue Continues Campaign “Nepalese Street Festival”, “Sri Lankan Health Spa”, “Kenyan Romantic Drama” and “Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.

2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.

The following companies were honoured with the 2013 Of The Year Awards:

Network of the Year: Ogilvy

Music and Sound Design Company: Song Zu

Of the 15,881 submissions, from 77 countries, less than 6% (5.5%) attained Shortlist status. Of those elite selections, only 0.7% won Gold Statues; 1.2% Silver Statues; 1.4% Bronze Statues and 1.7% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.