Share the love: 34th Axis Awards set to bring the industry together like never before; Call for Entries now open – close Fri December 13
November 4 2013, 2:16 pm | | 8 Comments
UPDATED – Watch DraftFCB promoting Clemenger BBDO
The 34th Axis Awards is set to bring the industry together like never before. And to prove it, New Zealand’s top agencies have been coupled up.
Look out for JWT promoting Whybin\TBWA on November 18; Whybin\TBWA promote JWT on December 2; Saatchi & Saatchi promote Colenso BBDO on December 11; Colenso BBDO promote Saatchi & Saatchi on December 13; Special share their love for Barnes Catmur on February 4; Barnes Catmur share their love for Special on February 11; Y&R share their love for DDB on February 18; DDB share their love for Y&R on February 25.
Get your entries sorted and get ready for a love-in.
ENTER NOW Entries close at 4pm on Friday, December 13, 2013.
8 Comments
Seriously, who the fuck doesn’t care* about Axis?
*Share the Love
The problem is they’ve only included those agencies that are guaranteed to enter anyway. I would have thought a better strategy would have been to get the big agencies to “share the love” with smaller agencies. Encourage new blood into the competition. Anyone would think there are only 10 agencies in NZ.
There’s still no video to watch on that site.
The revised video is back up… much better.
Why not* bother entering this high* value award scheme, when it’s pretty obvious these brilliant* agencies are just goin to hand out these valuable* trinkets to those worthy*. Count me in*.
*Share the love.
2 (2.5) videos in and this concept couldn’t be more watered down than if the Ministry of Political Correctness came up with it
We won’t be entering anything. Not out of protest, simply because the new deadlines are moronic.
Not just small agencies that miss out. If you aren’t on the main judging panel, you won’t stand a chance. If they were in the same year, there is every chance the New World ads would have won over Ghost Chips. Sounds crazy, but that could have been a possibility the way AXIS is judged. The BNZ face recognition app will probably clean up best in show. What wins at AXIS is more about who is stroking each others dicks than what will go on to win internationally, and that is bullshit. Duster had it right to boycott.