Auckland City Mission launches ‘Become Someone’s Angel’ campaign via The Joy Agency

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missioncity.jpgAuckland City Mission has launched a new campaign reminding Kiwis to help a brother or sister out this Christmas and ‘become someone’s angel’ via The Joy Agency.

The TVCs were filmed one night on Auckland’s iconic Christmas lights street, Franklin Rd. It’s a timely reminder that donating to the Auckland City Mission is the uniquely Auckland way of looking after each other, especially at Christmas time.

angel.jpgThe TVC’s will be supported by a poster/print and website campaign.

Client: Auckland City Mission

Diane Robertson: CEO

Liam Wills:  Team Leader Fundraising

Agency: The Joy Agency

Account Direction:    Kay Boyle, Belinda Dick

Director: Michael Reihana

Producer: Liz Garneau

DoP: Martyn Williams

Editor: Paul Maxwell

VFX: Puck Murphy ( Perceptual Engineering )

Music Score: Peter Hobbs (Harmonic Studios)

Sound Design: Adam Isles ( The Factory )

Camera: Metro Film

Edit suite: Curious Film