Auckland City Mission launches ‘Become Someone’s Angel’ campaign via The Joy Agency
Auckland City Mission has launched a new campaign reminding Kiwis to help a brother or sister out this Christmas and ‘become someone’s angel’ via The Joy Agency.
The TVCs were filmed one night on Auckland’s iconic Christmas lights street, Franklin Rd. It’s a timely reminder that donating to the Auckland City Mission is the uniquely Auckland way of looking after each other, especially at Christmas time.
The TVC’s will be supported by a poster/print and website campaign.
Client: Auckland City Mission
Diane Robertson: CEO
Liam Wills: Team Leader Fundraising
Agency: The Joy Agency
Account Direction: Kay Boyle, Belinda Dick
Director: Michael Reihana
Producer: Liz Garneau
DoP: Martyn Williams
Editor: Paul Maxwell
VFX: Puck Murphy ( Perceptual Engineering )
Music Score: Peter Hobbs (Harmonic Studios)
Sound Design: Adam Isles ( The Factory )
Camera: Metro Film
Edit suite: Curious Film

2 Comments
I’m sorry but What the farrrk?
Hasn’t this idea already been around the block and back over the years? I remember angel wings in bus shelters, but cannot remember who for…