Symbio set to launch ‘Symbio Feel Better February’ challenge + campaign via Colenso

This February, Symbio and Colenso BBDO are launching ‘Symbio Feel Better February’. A month-long challenge encouraging women to do little things every day to feel good inside and out – including eating Symbio yoghurt.

Says Stephanie Hague, group marketing manger, Symbio: “We’re excited about Symbio Feel Better February – it’s not about making drastic changes to your lifestyle, but showing how little changes can add up to make a big difference in how you feel.”

WATCH THE SPOT

Women taking part in the challenge will receive a daily email containing a cheeky, light-hearted task and a delicious idea on how to enjoy their Symbio in a new way. Social media will fuel conversation about what the women get up to with their Symbio Feel Better February tasks.

Working with director Felicity Morgan-Rhind, EXIT films, Colenso has created some fun TV spots starring real Kiwi women doing little things that make them feel good inside and out.

Steve Cochrane, ECD at Colenso, explained the new approach.

Says Cochrane: “This campaign is a fresh direction for Symbio, we wanted to continue Symbio’s promotion of healthy living but with more warmth and fun.”

Agency: Colenso BBDO

Clients: Stephanie Hague (Group Marketing Manager – Cultured), Emma Dunstone-Brown (Brand Manager)